1. Define your company’s needs: The first step in building a recruitment strategy for a remote company is to clearly define what your company needs in terms of skills and experience. Identify the specific roles and responsibilities that need to be filled and the qualifications and experience that are required for those roles.
2. Understand the remote workforce: Remote work is becoming increasingly popular and as such, you will be recruiting from a different pool of candidates than traditional office-based companies. Understand the unique needs and motivations of remote workers and how to appeal to them.
3. Develop a strong employer brand: Your employer brand is how your company is perceived by job seekers. Develop a strong employer brand that highlights the benefits of working for your company and the unique culture of your remote team.
4. Utilize online recruiting tools: Online recruiting tools such as job boards, social media, and professional networking sites are essential for reaching remote job seekers. Utilize these tools to post job listings, share company information and build your employer brand.
5. Communicate effectively: Clear and effective communication is key when recruiting remote workers. Establish a clear process for communication and make sure that all candidates understand what to expect during the recruitment process.
6. Use video conferencing: Video conferencing is an essential tool for conducting remote interviews. Use video conferencing to conduct initial interviews, meet with candidates and onboard new hires.
7. Onboarding and support: Once you have hired a remote worker, it is important to provide them with the support and resources they need to be successful. This includes providing clear guidelines, training and communication channels to ensure they are able to hit the ground running.

In conclusion, building a recruitment strategy for a remote company requires understanding the unique needs and motivations of remote workers, developing a strong employer brand, utilizing online recruiting tools, communicating effectively, using video conferencing and providing onboarding and support. By following these steps, you can attract and retain the best remote talent for your company.